In a bold step towards taking Nigerian cuisine to the global stage, Pinnick Foods Ltd, a Canada-based food innovation company co-founded by Amaju Melvin Pinnick, OON, Special Adviser to the President of CAF and former NFF President, and entrepreneur Jaygbes Napoleon Ogbole, has unveiled its flagship product, the Instant Party Jollof Blend, at the Canada-Africa Economic and Cultural Summit 2025.
The high-profile event, held at the Rose Theatre in Brampton, brought together global leaders, policymakers, business executives and cultural influencers under the theme “Bridging Continents, Building Futures.”
Among the dignitaries present were Hon. Shafqat Ali, MP and President of the Treasury Board Canada; Hon. Graham McGregor, Ontario’s Minister of Citizenship and Multiculturalism; Patrick Brown, Mayor of Brampton; Hon. Dr. Abike Dabiri-Erewa, OON, Chairman/CEO of Nigerians in Diaspora Commission; and Michael Odere, Commissioner for Finance, Cross River State, Nigeria.
Made from 100% natural spices, the Instant Party Jollof Blend delivers the authentic, smoky taste of Nigerian party Jollof rice in minutes, free from artificial preservatives. Describing the product as a “cultural ambassador,” CEO Jaygbes Napoleon Ogbole said the innovation will give Nigerian food the same global platform enjoyed by Nollywood and Afrobeats.
Dr. Abike Dabiri-Erewa, who led the official unveiling, praised the product’s aroma and colour, describing it as “nothing short of amazing.” Michael Odere commended the milestone, noting its potential to boost food innovation and cultural export.
Organized by Maryam Muritala of CanadaVendors, with support from partners including the Pan African Arts, Culture and Trade Institute (PAACATI) and the Network of Nigerians in Canada (NNC), the summit highlighted Africa’s creative potential while fostering investment and cultural exchange.
